To be better.

Even though I haven’t tried crossfit, and don’t even own a single item by this brand, an ad by Reebok hit close to home.
It asks “why do we do it?” why do we put up with constantly feeling beaten and sore? and then provides the best description of what has been underlying my lifestyle change:

«[To be] better, stronger, more determined humans. To honour our bodies and sharpen our minds.»

Thank you Reebok’s marketing team, I couldn’t have said it better.

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